About us

We're here to restore the joy of running your business

By removing stress and reclaiming time from financial admin, we believe enjoyable entrepreneurship can be accessible to all.

Our Vision

Enjoyable entrepreneurship, zero wasted time on admin

Let’s be honest, nobody starts a business for the love of admin and spreadsheets. We start businesses for the joy of independence, of following a passion or making an impact. But, too often, the initial excitement is quickly drained by repetitive admin, manual paperwork and wasted hours.

We've been exactly where you are - frustrated, overwhelmed, wondering if there's a better way. So, we created a better way: your financial copilot for invoicing, accounting and banking that simplifies your daily business operations.

At Shine, we envision a world where enjoyable entrepreneurship is accessible to every small business; not only for those with privileged resources.

Empowering small businesses to take control

With financial tools that save time and streamline operations.

We’ve got your back

With live financial reporting and support from real humans who just get it, you reduce stress, stay informed and feel in control.

Reclaim your evenings

We keep you moving with smart automations and smooth integrations, so admin tasks don’t steal your free time.

Protect your focus

Our modular tools adapt to your business needs - with no distractions. So you can focus on what you do best.

Our story

There had to be a better way

Our founders, Martin and Rico, built their first company together in Denmark and quickly discovered what every entrepreneur learns: financial admin has a way of stealing time and focus from the work you actually love. They were left thinking that there had to be a better way of supporting entrepreneurs and small businesses to reach their potential.

It was from this frustration that our founders set out to build a comprehensive but accessible financial copilot for small business owners - enabling them to succeed while spending zero minutes on administration. In 2012, our founders went on to launch the company that we know as Shine today (originally named Ageras) and we began to build a user-focused, fully-integrated business finance platform - unifying banking, accounting, payroll, and tax management together in one platform.

Now operating in four European markets, Shine exists to help small business owners stop wasting time on admin, protect their focus, and reclaim the joy of working for themselves.