About us

We're here to restore the joy of running your business

By turning financial chaos into clarity, we believe enjoyable entrepreneurship can be accessible to all.

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Our Vision

Enjoyable entrepreneurship, zero wasted time on admin

Let’s be honest, nobody starts a business for the joy of admin. We start businesses for the joy of independence, of following a passion or making an impact. But, too often, the initial excitement is quickly drained by repetitive admin and manual paperwork.

We've been exactly where you are - frustrated, overwhelmed, wondering if there's a better way. So, we created a better way: your financial copilot for invoicing, accounting and banking that simplifies daily business operations.

Martin Hegelund and Rico Andersen, our founders

We give you back what admin stole

So you can focus on what truly matters

Reclaim your energy
Our modular tools adapt as your business grows, adding only what you need, when you need it - no distractions
Reclaim your energy
Reclaim your evenings
We keep you moving with smart automations and support from real humans who just get it, so admin tasks never follow you home
Reclaim your evenings
Reclaim your excitement
With admin obstacles cleared from your path you can get back to what you do best
Reclaim your excitement

Shine in numbers

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European markets

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Our investors

More than 350,000 businesses
trust Shine

"The automated reminders for unpaid invoices are a lifesaver, saving me hours each month"

Annelies K.
"I trust Shine (formerly Tellow) with my VAT submissions, and it’s never let me down"

Arjan V.
"The quote feature helps me create clear and professional proposals in no time"

Ingrid P.
"I love the clear overview of my income and expenses, especially during tax season"

Eline V.

Newsroom

Newsroom

Explore our media kit, read press releases or contact our PR team

Our Newsroom page