We remove admin friction so you can focus on what counts.

Nobody starts a business for the joy of admin. You start for the excitement. You stay for the pride in keeping going, in every win, small or large. Your first invoice. Your first hire. The month the numbers finally add up. These moments are all yours.

Admin is the price of progress, but it shouldn't steal your spark. We remove what slows you down—the friction, not the work—so you stay in control, confident in your numbers, taking pride in every business milestone you achieve.

We're the human face of invoicing, accounting, and banking. Modular enough to grow with you. Smart enough to stay out of your way. Because every achievement should feel earned. Every milestone yours to celebrate.

Our founders, Martin and Rico, built their first company together in Denmark and quickly discovered what every entrepreneur learns: financial admin has a way of stealing time and focus from the work you actually love. They were left thinking that there had to be a better way of supporting entrepreneurs and small businesses to reach their potential.

It was from this frustration that our founders set out to build a comprehensive but accessible financial copilot for small business owners - enabling them to succeed while spending zero minutes on administration. In 2012, our founders went on to launch the company that we know as Shine today (originally named Ageras) and we began to build a user-focused, fully-integrated business finance platform - unifying banking, accounting, payroll, and tax management together in one platform.

Now operating in four European markets, Shine exists to help small business owners stop wasting time on admin, protect their focus, and reclaim the joy of working for themselves.