

customers
core markets
company founded
employees
Let’s be honest, nobody starts a business for the joy of admin and spreadsheets. We start businesses for the joy of independence, of following a passion or making an impact. But, too often, the initial excitement is quickly drained by repetitive admin, manual paperwork and wasted hours.
It was from this frustration that our founders, Martin Hegelund and Rico Andersen, set out to build a comprehensive but accessible financial copilot for small business owners - enabling them to succeed while spending zero minutes on administration. In 2012, they went on to launch the company that we know as Shine today (originally named Ageras) and we began to build a user-focused, fully-integrated business finance platform - unifying banking, accounting, payroll, and tax management together in one platform.
Now operating in four European markets, Shine exists to help small business owners stop wasting time on admin, protect their focus, and reclaim the joy of working for themselves.

Martin Hegelund and Rico Andersen, our founders