We're here to restore the joy of running your business
By removing stress and reclaiming time from financial admin, we believe enjoyable entrepreneurship can be accessible to all.
Enjoyable entrepreneurship, zero wasted time on admin
Let’s be honest, nobody starts a business for the love of admin and spreadsheets. We start businesses for the joy of independence, of following a passion or making an impact. But, too often, the initial excitement is quickly drained by repetitive admin, manual paperwork and wasted hours.
We've been exactly where you are - frustrated, overwhelmed, wondering if there's a better way. So, we created a better way: your financial copilot for invoicing, accounting and banking that simplifies your daily business operations.
At Shine, we envision a world where enjoyable entrepreneurship is accessible to every small business; not only for those with privileged resources.
We’ve got your back
With live financial reporting and support from real humans who just get it, you reduce stress, stay informed and feel in control.
Reclaim your evenings
We keep you moving with smart automations and smooth integrations, so admin tasks don’t steal your free time.
Protect your focus
Our modular tools adapt to your business needs - with no distractions. So you can focus on what you do best.
Enjoyable entrepreneurship, zero wasted time on admin
Our founders, Martin and Rico, built their first company together in Denmark and quickly discovered what every entrepreneur learns: financial admin has a way of stealing time and focus from the work you actually love. They were left thinking that there had to be a better way of supporting entrepreneurs and small businesses to reach their potential.
It was from this frustration that our founders set out to build a comprehensive but accessible financial copilot for small business owners - enabling them to succeed while spending zero minutes on administration. In 2012, our founders went on to launch the company that we know as Shine today (originally named Ageras) and we began to build a user-focused, fully-integrated business finance platform - unifying banking, accounting, payroll, and tax management together in one platform.
Now operating in four European markets, Shine exists to help small business owners stop wasting time on admin, protect their focus, and reclaim the joy of working for themselves.
Martin Hegelund and Rico Andersen, our founders
"The automated reminders for unpaid invoices are a lifesaver, saving me hours each month"
"I trust Shine (formerly Tellow) with my VAT submissions, and it’s never let me down"
"The quote feature helps me create clear and professional proposals in no time"
"I love the clear overview of my income and expenses, especially during tax season"
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